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Marketing

Our Marketing team has the deepest possible understanding of our consumers and are responsible for customer facing activity. With the customer experience front of mind, we are responsible for identifying what our members and new customers need and for making the best use of media channels to reach those target audiences. Always ensuring the Which? brand is consistently communicated throughout.

We are organised to work across the group, working closely with teams and Managing Directors to support their market area strategies, help create new products and services and create a collective approach to organisation-wide priorities.

The team are driven by opportunities to make things better by testing and refining our approach. As a result we are in a crucial and exciting phase for Which? as we test different propositions based on a comprehensive customer insight study that will shape what future membership of Which? looks like.

Within the team we possess some highly skilled staff with a variety of specialisms. These include: online and offline acquisition strategy, brand marketing, data analytics, customer insight, digital marketing (Social Media, PPC and SEO) and customer services.

What do our team say?

"Many people have worked at Which? for a long time, and that's no surprise - I find it a great place to work. The benefits are outstanding and a positive work-life balance is baked into the culture with 9-5 hours, but more importantly the culture is very open and friendly. Everyone is encouraged to speak up and contribute, and the senior management team are accessible in ways I haven't seen in other organisations. The recent investment in the office space - now glorious - shows that Which? likes to take care of its staff. There's always so much going on, this is a great place for people who want to learn, develop, contribute, and make a difference."

Mark Harrison - Marketing